Return to origin quietly eats margin for Indian sellers — you pay shipping both ways and earn nothing. Here's why orders come back undelivered and a practical playbook to reduce RTO on both COD and prepaid.
Cash on delivery dominates Indian ecommerce, but it carries hidden costs. Learn how to offer COD, cut return-to-origin, and nudge prepaid without losing sales.
A practical guide to writing a shipping and returns policy that Indian shoppers actually trust, stays compliant, and matches how your store really operates.
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